Willa is a new line at my Target that I have been eyeing every time I wonder through the makeup section. Well I finally decided to just pick one thing up the lip balm in the pot. I must say I love this. It very moisturizing, smells amazing a very light strawberry scent. Only thing I don't like is it doesn't taste all that great but its not harsh or anything. This product is also Paraben and sulfate free and not tested on animals. Also made in the USA :) another plus! Cant wait to try more from this line in the future.